I’m a seasoned leader and have been in the digital game for nearly two decades now. From Live Nation to LVMH, I’ve worked with some of the most inspiring names in beauty, music and fashion.

In 2019, I joined LVMH's iconic and irreverent beauty brand, Benefit Cosmetics, where I currently head up ecommerce for their flagship US market. But my journey started way back in 2007, when I obsessively scaled digital presences for Live Nation artists including U2, Jay Z, Coldplay, Kings of Leon and Madonna. I’m a builder at heart — of brands, teams, strategies, and customer experiences.

When I’m not obsessing about ecommerce, I’m behind a drum kit in the Bay Area music scene, bringing more joy, sound, and connection into everything I do.

Let’s create something wild, smart, and impactful — reach out and say hi!

With a diverse history in consumer marketing, here's a sample of what I enjoy doing:

• Advising brands on emerging commerce platforms and AI marketing tech

• Crafting start-ups' brand & product identity to voice and go-to-market messaging

• Building full-funnel growth engines across Search, Social, Display, CRM, Affiliates, and experiential for brands of all sizes

• Scaling marketing teams from scrappy to global

• Driving direct to consumer businesses to embrace new distributed commerce models

• Mentoring and growing future leaders

• Leading operational excellence with detailed P&L management

• Breaking new consumer brands to re-launching established icons