I’m a seasoned leader and have been in the digital game for nearly two decades now. From Live Nation to LVMH to agency life, I’ve worked with some of the most inspiring global and startup names in beauty, music, fashion and tech.

In 2019, I joined LVMH's iconic and irreverent beauty brand, Benefit Cosmetics, where I currently head up ecommerce for their flagship US market. But my journey started way back in the mid oughts when I obsessively scaled digital presences for Live Nation artists including U2, Jay Z, Coldplay, and Kings of Leon.

I’m a builder at heart — of brands, teams, strategies, and customer experiences.

When I’m not obsessing about ecommerce, I’m behind a drum kit in the Bay Area music scene, bringing more joy, sound, and connection into everything I do.

Let’s create something wild, smart, and impactful — reach out and say hi!

With a diverse history in consumer marketing, here's a sample of what I enjoy doing:

• Advising brands on emerging commerce platforms and AI marketing tech

• Crafting startups' go-to-market 360 strategies

• Building full-funnel growth engines across Search, Social, Display, CRM, Affiliates, and experiential for brands of all sizes

• Scaling marketing teams from scrappy to global

• Driving direct to consumer businesses to embrace new distributed commerce models

• Mentoring and growing future leaders

• P&L management and frameworks for operational excellence

• Launching new consumer brands to re-establishing icons